El Pollo Loco – Pitch

El Pollo Loco approached us with a challenge. While there are plenty of Mexican fast food restaurants out there, few can claim the authenticity that makes El Pollo Loco’s flame grilled meals so special… and yet they were struggling to stand out. The solution? Allow El Pollo Loco to own what fires them up.

Insight: Love of our culture, heritage and flavor runs deep. We are proud to share the best of it with the world.
Idea: Proud to be Loco

Role: Art Director | Copywriter: Darlene Ferreira