In 2022, Stitch Fix selected 6 Black designers to participate in their grant and mentorship program. For nearly a year, these designers were able to learn from leaders in the industry, have access to insights and data from the industry, create their own lines, and make their designs available via Stitch Fix’s platform.

In order to further amplify their reach, Stitch Fix reached out to Mekanism to create social content that celebrated each designer while pushing forward Stitch Fix’s mission of making fashion accessible to all.

We created a series of social posts for their instagram. Lookbooks for each of the designers, two BTS videos, and two style quizzes for Stitch Fix’s Instagram stories. We also pitched other ideas, including a round table talk with all the designers and leaders of the program that would be broadcasted live on socials, collaborative styling sessions where designers would pair up and style someone with pieces from both of their collections, and Beyond the Lens content where designers would share what changes they’d like to see in the fashion industry.

Role: Art Director | Copywriter: Darlene Ferreira