It’s no question that women are accustomed to living in a shame based society. But there’s nothing inherently taboo about any female body. Putting words to our body’s needs is a basic human right, and when women don’t show up to their annuals exams, they miss out on the preventative care that their future selves need.

Our clients came to us with a challenge. How do we tell young women that when it comes to their healthcare needs, there’s no conversation that’s off limits for Virginia Mason Franciscan Health providers. The answer? An anthemic, inspiring spot where we show that there’s no shame in asking questions about your body and no judgment in their answers. We casted real women to be their authentic selves, and put them in forefront in a dreamy, captivating spot that celebrates womanhood. Watch the results below (yes, I was working behind and in front of the camera!).

AD: Ingrid Oliveira | CW: Darlene Ferreira | CD: Matt Wakeman | Director: Julia Kupiec